Pizza Boxes Deliver TBS Audio Message

TBS Superstation is promoting its Saturday night college football programming with talking pizza boxes.

The promotional boxes were distributed to independent pizzerias in the Chicago, Dallas, Houston, Cleveland, St. Louis, Los Angeles, San Francisco, Seattle, Phoenix and Denver markets.

When the boxes open, a 12-second audio chip encourages eaters with the sounds of cheering and the tune-in information to watch TBS's college football programming.

The boxes were created by Mangia Media, Water Mill, NY.