Oreos Adopt 'Got Milk?' Logo

Kraft Foods has put the "got milk?" trademark on packages of Oreo cookies-and on the cookies themselves.

The deal between Kraft's Biscuit Division and the California Milk Processor Board, which owns the "got milk?" trademark, includes embossing the cookies with the tagline.

Kraft and the California Board collaborated on an Oreos-and-milk promo earlier this year. The Dunk and Win sweeps awarded a $1 million grand prize to the consumer who found a special Oreo that turned milk blue when it was dunked.