Musselman's Targets Musclemen

Musselman's Apple Sauce targets resolution-makers with a health and wellness on-pack offer.

On-pack: health club guest passes

Shoppers buy two six-packs of Mussleman's Lite Apple Sauce or Mussleman's Fruit N' Sauce to get a pass, then visit Musselmans.com to find a local participating health club. In turn, clubs will distribute Musselman's coupons to current members.

"With the start of the New Year, millions of people make a commitment to get fit. We are thrilled with the opportunity to offer them a free two-week guest pass membership to help them get started and, at the same time, create thousands of long lasting relationships with consumers," said Musselman's Marketing Manager Ken Millage in a statement.

FSIs dropping throughout January support the offer. Health and fitness agency Promote It International, Denver, handles for Peach Glen, PA-based Knouse Foods, which markets Musselman's.