Toyota Sienna Teams with Regal Cinema

Toyota Sienna has teamed with Regal CineMedia for Regal's 12th annual Free Family Film Festival.

This marks the first time Regal has teamed with a national sponsor for the promotion, which offers free screenings of G and PG-rated films at participating Regal Cinemas, United Artist Theatres, Edwards Theatres and Hoyt Cinemas.

Sponsorship includes promotion of the Toyota Sienna on festival materials, and in-market newspaper and radio ads. The Sienna will also be promoted with on-screen and in-lobby ads, as well as online at www.regmovies.com.

Regal handles in-house.