Tetley Iced Tea Runs Promo on 1 Million Boxes

Tetley USA hopes to cool off consumers this summer with an instant-win promotion that sends the winner on a ride down whitewater rapids.

The on-pack promotion launched this month targeting consumers in the southeast with game pieces appearing on about 1 million boxes of Tetley Iced Tea Bag products. A full-page FSI hit last Sunday reaching 13 million newspapers readers. In-store shelf-talkers were in place July 14. The promotion runs through Sept. 30.

Tetley's instant-win summer promotion

The grand-prize winner gets a five-day whitewater adventure vacation for four to Apalachian Wildwaters in West Virginia. Ten first-prize winners receive a Trek mountain bike. Sports equipment packages including a baseball and glove, basketball, soccer ball, air pump and equipment bag will be awarded to 50 second-prize winners. Tetley tee-shirts will be given to 1,000 third-prize winners.

T.G. Madison, Atlanta, handles.