Radisson Tags $5.5 Million Campaign with Points Offer

Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million "Stay Your Own Way" ad campaign that broke earlier this month.

The "Stay Free Faster" promo gives Radisson Gold Rewards members extra points for multiple stays, up to 5,000 points per night for a fifth stay between Sept. 15 and Jan. 15, 2004. Radisson handles in-house via Carlson Marketing Group, owned by Radisson parent Carlson Hospitality Worldwide.

TV and print ads show business and leisure travelers choosing how to spend their time at Radisson. Franchisees get customized local print ads. Minneapolis-based Radisson is developing more options to give guests more control during their stay. The ad campaign is first work from Bolin Marketing, Advertising and Business Development, Minneapolis, which won a 10-shop review earlier this year.