Pro Awards 2OO3

42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing 44Best Use of Direct Marketing 45Most Innovative Communication Strategy 45Best Use of Interactive Media 46Most Effective Long-Term Campaign 46Best Campaign Generating Brand Awareness and Trial Recruitment 47Best Campaign Generating Brand Volume 46Best Campaign Generating Brand Loyalty 48Best Business-to-Business 48Best Account-Specific Campaign 49Best Dealer or Sales Force Campaign 50Best Small Budget Campaign 50Best Idea or Concept 51Best Creative