Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo

To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in specially marked packages.

Spending on the promotion between all partners tops $10 million.

Some 40 million "3 Ways to Score" CDs feature games, virtual trading cards, video segments covering all of the Major League Baseball teams. Twenty Post brand cereals will carry the CDs through summer's end including, Raisin Bran, Honey Bunches of Oats, Fruity Pebbles and Honeycomb.

The Garr Group, Voorhees, NJ, handles.