P&G Debuts Personal Care Line for Young Males
Procter & Gamble Co. has formed an exclusive licensing agreement
with OT OverTime, to market a line of personal care products developed
for tweens and teenage boys. This marks P&G's first line of
products for boys ages nine to 16.
The products will be marketed under the trademark "OT" for "overtime."
The line of 11 products include hair care, antiperspirant and deodorant
and personal cleansing and are available in Target stores nationwide
and Meijer stores throughout the Midwest. They retail for $2.99.
OT OverTime, a Cincinnati-based company, was founded by three former
P&G executives in October 2002—Ann McBrien, Karen Frank and
Jim Mock—specifically to launch the new line.
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