General Mills Launches New Cereal with $21 Million Effort

There's a new Cheerios on the shelf.

General Mills last month introduced Strawberry Banana Berry Burst Cheerios with a $21 million advertising and promotion campaign.

The new cereal combines bananas, strawberries and Cheerios, the company said.

TV ads began last month.

Saatchi & Saatchi, New York, handles.