Food Network Touts World Kitchen On-Screen, In-Store
Food Network and housewares marketer World Kitchen will run an on-pack, on-air joint promotion in May and June.Food Network will produce a Cooking from the Grill DVD with four Food Network shows and a recipe book; World Kitchen will offer the DVD and book as a gift with purchase on its Baker's Secret, Corelle, CorningWare and Pyrex brands.
Food Network also will produce and air four 30-second spots showcasing World Kitchen products and spotlighting the gift-with-purchase offer. P-O-P supports via Reston, VA-based World Kitchen. Ryan Partnership, Chicago, handles.
