M&Ms Pink Up for Komen Foundation

Masterfoods USA is selling pink and white M&Ms this fall to support the Susan G. Komen Breast Cancer Foundation.

M&Ms color-code its donation

Masterfoods will donate 50 cents for each 8-oz. bag of the special-edition candies sold, up to $650,000. The minimum donation is $250,000.

Packages hit store shelves this month, in advance of National Breast Cancer Awareness Month in October, and will sell at retail through November. Hackettstown, NJ-based Masterfoods began selling the M&Ms online in July, and will carry them on its Web site through June 2005.