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WWE Spends $5 Million to Build Pay-Per-View Audience 

Mar 22, 2005, By Tim Parry

American Airlines' Rewards Storytelling 

Mar 16, 2005, By Amy Johannes

McDonald's Launches Healthy Lifestyle Campaign 

Mar 16, 2005, By Amy Johannes

Toyota Signs Marketing Partnership With NBA and WNBA 

Mar 16, 2005

Doritos Targets Texters in Integrated Campaign 

Mar 3, 2005, By Patricia Odell

Dodge Searching For Pick-Up Spots 

Feb 22, 2005

Reebok Launches 'I Am What I Am' Campaign 

Feb 15, 2005

Clifford Celebrates Valentine's With TV Special, Sweeps 

Feb 10, 2005, By Amy Johannes

Sandals Resorts, Capitalizing on Bitter Temps, Touts its Beaches 

Feb 10, 2005, By Patricia Odell

P&G to Debut New Mouthwash in $100 Million Campaign 

Feb 8, 2005, By Patricia Odell

MTA Names Civic and Octagon to Sell Sponsorship Rights 

Feb 1, 2005, By Betsy Spethmann

Quit-Smoking Product Becomes NASCAR Team Sponsor 

Feb 1, 2005

ANC Succeeds With In-Game Concert Promo 

Jan 27, 2005

P&G Tunes Up Scentstories with Twain, Tackles Hotels 

Jan 25, 2005, By Betsy Spethmann

Pepsi, iTunes Double Music Promotion In New Offer 

Jan 20, 2005, By Amy Johannes

Snapple Readies Promos in "Return the Favor" Campaign 

Jan 20, 2005, By Patricia Odell

P&G Extends Tide 

Jan 20, 2005

Volkswagen Makes Its Mark at Sundance 

Jan 20, 2005

Subway Super Bowl Sweeps Tied to Toasted Subs 

Jan 20, 2005

Disney, Georgia-Pacific to Partner 

Jan 18, 2005

AMD Extends Tech Agreement with Lance Armstrong 

Jan 13, 2005

Musselman's Targets Musclemen 

Jan 13, 2005

Dairy Association Plates Up Super Bowl Offer 

Jan 13, 2005

Monster.com Sweeps Spurs Job Hunters 

Jan 12, 2005

Baskin-Robbins Sweeps Lets Them Eat Cake 

Jan 12, 2005, By Amy Johannes

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