Gap Lures Kids with Mini CD 

Oct 1, 2005, Amy Johannes

Gap, Inc. is luring children and adults with music CDs, large and small. Last month, the clothier launched a promotion in 1,272 GapKids stores in the...

A Bloody Dust Up 

Oct 1, 2005, BY ROD TAYLOR

Which is the absolute worst promotion in U.S. history? I love the business so much, I'd really prefer not to make that call. Luckily for me, when it comes...

Big Idea Rolls Out Promos For VeggieTales Home Video Release 

Sep 29, 2005, By Amy Johannes

Nickelodeon Goes Off-Air to Make Kids Play 

Sep 28, 2005

Honda Civic Dives in with Adult Swim, Music Tour 

Sep 28, 2005

eBay Turns Trash Into Cash Via Tour 

Sep 28, 2005, By Amy Johannes

Canadian Club Wraps Mega Poker Tie-In Summer Promo 

Sep 27, 2005, By Patricia Odell

Yoplait Seeks Breast Cancer 'Champions' 

Sep 22, 2005

Journeys, Cingular Wireless Team for In-Store Promo, Sweeps 

Sep 22, 2005, By Amy Johannes

Twentieth Television Puts $8 Million Toward Bernie Mac Promo 

Sep 15, 2005, By Amy Johannes

NY/NJ Port Authority Seeks Sponsors 

Sep 15, 2005, By Betsy Spethmann

Cotton, Inc. Tours Colleges 

Sep 15, 2005, By Betsy Spethmann

Allstate Serenades Hispanics, African-Americans 

Sep 15, 2005

PetSmart Spells Out Service 

Sep 7, 2005

JVC Tour Offers Tech Fans the 'Perfect Experience 

Sep 1, 2005

Kraft Offers Summer Recipes for iPod Users 

Aug 23, 2005, By Patricia Odell

Healthy Choice Greens Up for Fall 

Aug 16, 2005

Weather Channel Launches New Campaign 

Aug 16, 2005, By Amy Johannes

Tin Types 

Aug 1, 2005, BY ROD TAYLOR

Marketers are delighted when you buy the product or service they are promoting. The ultimate compliment, however, is when you buy something that you have...

Ashley Furniture Goes Country 

Aug 1, 2005, BY AMY JOHANNES

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards....

Showtime Serves Up Sweet Promotion 

Aug 1, 2005, Amy Johannes

Showtime Networks is tapping into consumers' love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out...

Couture finds a Cause 

Aug 1, 2005, By Amy Johannes

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience....

Will Work for Beer 

Aug 1, 2005, Betsy Spethmann

Picture The Apprentice set in a glacier field instead of a boardroom, and you've got a glimpse of Alaskan Brewing Co.'s marketing plan. The brewery has...

BK Invents "Roq" Band for Chicken Fries Launch 

Jul 26, 2005

Dodge Vehicles Get Placement in TNT Series 

Jul 13, 2005