Teen Power
Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the...
FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR 'NEMO'
Retail accounts will soon be swimming in an array of promotions for Disney/Pixar's "Finding Nemo" CGI film about two clownfish separated in the Great...
Olay Vitamins Ready Fall Launch
Olay Vitamins will launch in the fall via a licensing deal between Olay parent Procter & Gamble and vitamin manufacturer Pharmavite. Two lines, Beauty...
OLAY'S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES
A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling...
Energizer to Launch $120 Million Schick Razor Ad Campaign
Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women....
HULKamotions
If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad...
Cracker Jack strikes out
In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden's Cracker Jack introduced a line of limited-edition, mini-baseball...
Playing In Their World
It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI's Friends & Family, says...
Beauty and the Beer
IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president...
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