Miller Brewing Gives Harley-Davidson a Lift
Miller Brewing announced it will help celebrate the 100th anniversary of Milwaukee neighbor Harley-Davidson this summer with a series of on-pack, online...
Johnson & Johnson Launches Canadian Beach Patrol
Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to...
Kellogg's Promotes Greatest Cities on 40 Million Cereal Boxes
Kellogg's is teaming up with American Airlines, Marriott, Expedia and tourism leaders from seven cities around the country for the multi-million dollar...
History Channel Sheds Light on Comic Books
While Hollywood continues to churn out movies based on classic comic book characters, The History Channel has been pouring through DC and Marvel comic...
Back in Blonde: MGM Plans Blowout for Sequel
The outlook is blonder and greener for MGM as it prepares for next month's sequel to one of its most successful films in recent years. Legally Blonde...
Yard Sale
SNAPPLE is having a yard sale. Through Nov. 30, consumers collect special caps and redeem them at snapple.com for goods and prizes, such as scooters and...
Father Knows Best
NOW THAT THE MUSHY flowers-and-candy Mother's Day season has passed, it's time to break out the power tools for Father's Day. The Hallmark Channel is...
From Russia with Root Beer
EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I'd thought of that! Then there are the even less frequent occasions where...
Comedy Central Hosts 'Stand-Up' Sweeps
To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black....
Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign
Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated...
L'Oreal Brings 1 Million Garnier Samples to Health Clubs
L'Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L'Oreal works with the...
Scholastic Puts $4 Million into Harry Potter Release
Scholastic is about to cast another spell in advance of the summer release of the fifth book in the Harry Potter series, with midnight parties, partnerships,...
Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo
To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in...
Allied Domecq Debuts Fusion Rum with $20 Million Campaign
Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the...
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part...
McDonald's Winning Combination
McDonald's new game plan seems to have worked. Late last month McDonald's Corp. wrapped up Winning Time, its first game promotion in 19 months since the...
Shoot and Score
This month, Sears, Hoffman Estates, IL, will play host to the National Hockey League's top prize, the Stanley Cup, in the seventh-annual NHL/Sears Bring...
One World
IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many...
Finding Frito
Three times a charm? PepsiCo's Frito-Lay and Walt Disney Pictures/Pixar hope so. The companies are teaming to promote a CGI film for the third time with...
Sweet Tooth
Slimy green sundaes keep spelling success for Baskin-Robbins. The ice cream chain again played its entertainment card for a fall 2002 tie-in with NBC...
Spidey Sensation
The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make...
Flour Arrangement
There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can't be held on a yearly...
Lord of the Drives
There certainly weren't any cars or even SUVs in Middle Earth, but Kia Motors America accelerated test drives 20% by borrowing equity from the wildly...
Bird Watching
If Harry Potter's involved, something exciting must be happening. Sure enough, owls were sighted in faraway cyber worlds by tens of thousands of muggles...
Start your Engines
Like a driver depending on his pit crew, Warner Bros. knew it needed the help of key partners to take its tie-in with NASCAR's Monte Carlo 400 Winston...
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