New Yorkers Get Shopping Blitz
More than 150 stores and three New York City media outlets collaborate on a month-long promo dubbed New York City Shop & Save. The New York Daily News,...
Soup's on for Campbell's
For the first time in Campbell Soup Co.'s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off...
The Good Old Days
You wouldn't be far off to say that Will Keith Kellogg was lucky to be the dumb one in his family. His brother, Dr. John Harvey Kellogg, was the superintendent...
Domino's Delivers eBay Promos on 30 Million Boxes
Domino's Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything...
United's TV Flight Supports Hilton Tie-In
United Airlines is airing its first TV spots in nearly a year this fall with its "Go. Go. Stay." promotion with Hilton Hotels Corp. The offer gives leisure...
CuervoNation Campaign Seeks to Delay End of Summer
(DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official...
Heineken Dangles Headline Hoax
Building off its ad campaign featuring humorous "news" headlines, White Plains, NY-based Heineken is letting consumers create fake headlines about their...
Bob the Builder Preps for Holiday Video
In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions....
Pete's Brewing, Spencer Gifts Tap Underworld Film
Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting...
Discovery Channel Takes a Bite Out of Shark Week
For its annual Shark Week programming block, the Discovery Channel is taking the sharks to the pavement and the pools in four major markets. Shark bite...
Frigo Cheese Heads Launches $1 Million Promo with Looney Tunes
Cheesemaker Saputo ties with Warner Bros.' Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks....
Sbarro Packs CD-ROMs in Cup Lids
Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October....
Scholar Athletes
No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school...
Tin Star
Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines...
Loews Cineplex Kicks off Centennial Early
Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their...
Dr Pepper/Seven Up Dangles $70,000 Grand Prize
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp...
Tetley Iced Tea Runs Promo on 1 Million Boxes
Tetley USA hopes to cool off consumers this summer with an instant-win promotion that sends the winner on a ride down whitewater rapids. The on-pack promotion...
Direct Mail Invitations Drive Buyers to Land Rover "Exotic" Events
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,...
Shell Debuts $25 Million Campaign
Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes P-O-P materials,...
Toyota Sienna Teams with Regal Cinema
Toyota Sienna has teamed with Regal CineMedia for Regal's 12th annual Free Family Film Festival. This marks the first time Regal has teamed with a national...
Dog Days at Wal-Mart
ONE LUCKY DOG travels to the nation's capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working...
Licking the Competition Cold
To a child, a year is the eternity that passes between two birthday parties. Knowing how important these anniversaries are to children (and how many children...
Reebok Challenges Fans to Solve Online Mystery
Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line....
HSBC Hails a Cab
The HSBC Group hopes to drive home its positioning as "the world's local bank" in a New York City cab. The Manhattan-based bank ran a May contest to crown...
Sci Fi Channel Hosts Stargate Sweeps
The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate...
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