New World Order
The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held...
Touchdown Tastykake
One bite into a Tastykake could find the muncher hanging out with Donovan McNabb, the quarterback for the Philadelphia Eagles. That is, if green-colored...
Campbell's Family Tradition
History shows that America's first Thanksgiving was held in 1621. We actually know what they served at that first dinner, and let me tell you, the menu...
Kids Make Animated Cartoons in Discovery Kids Promo
Kids can create their own cartoons online in a Discovery Kids promotion supporting the launch of its two new animated cartoons. The new RealToon seriesKenny...
After Two-Year Hiatus, Sauza Tequila Kicks off Major Campaign
Sauza Tequila is launching its first integrated consumer marketing campaign in more than two years with a nationwide tour at its highlight. Spending was...
Pepsi and Apple Promote Music on 100 Million Bottles
Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March...
Doritos and Yahoo Give 500 Free Limo Rides to Football Games
What college student wouldn't like a free limo ride to or from a big college football game? That was the carrot dangled in a recent Doritos and Yahoo...
Yoo-hoo Rides with Jesse James for Summer
Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics' hot-rod talent to Yoo-hoo's irreverent...
Sony Ericsson Uses Celeb Hook to Push 'Mobile Imaging'
It's a phone. It's a camera. It's a PDAno wait, it's the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,...
MasterCard to Break Promo for First Movie Tie In
MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day...
Warner Bros. and Burger King Partner in International Promo
Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros....
McDonald's Plays Monopoly Againwith Best Buy
McDonald's Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to...
Losing on Lots of Loot
Over the past 15 years, IMI International has completed hundreds of studies on the impact of the number of total prizes on consumer participation. These...
Home Depot to Launch DM Campaign with TLC
As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming....
Ebay Plans 2 Million Piece Mailing for Branded Credit Card
(Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target...
Frito-Lay Touts Trans Fat Free Chips in New Campaign
Reacting to intense media coverage of the growing number of overweight children and concerns about trans fatty acids, Frito-Lay yesterday launched a campaign...
Trick or Drink?
I remember the Halloween of 1955 distinctly. My older brother, Gregory, went as Davy Crockett on the strength of the fact that he owned a coonskin cap...
Radisson Tags $5.5 Million Campaign with Points Offer
Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million "Stay Your Own Way" ad campaign that broke earlier...
American Express Kicks off Promotions for New Blue Cash Card
American Express is launching a major advertising campaign for its Blue Cash card introduced earlier this year. A free concert starring Sting will be...
Kraft Serves Hispanic CD
Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los...
Mattel Dangles Free Cell Phones to Attract Tween Girls
Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin' Out line of My Scene...
Intel Plugs Wi-Fi with 'One Wireless Day'
Intel Corp. spearheads a one-day (estimated) $3 million promotional blitz that gives free wireless Internet access at thousands of restaurants, airports...
Super 8 Treats MasterCard Customers
Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers...
Random House Touts Sweeps for New Barbie Storybook
In conjunction with the debut this month of a new Barbie storybook series, Random House Children's Books is sponsoring a sweepstakes to drum up interest....
Dr Pepper, Nintendo Dangle Star Role In Video Game
Many brands are offering consumers the chance to star in TV commercials; now Dr Pepper has teamed with Nintendo to offer a shot at appearing in a new...
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