Harrah's Drops $20 Million on Treasure Hunt Promo
Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator...
Volvo Launches S40 in $3 Million Push
Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin...
Xbox Gamers Compete Against OutKast
In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today's hottest stars. Microsoft Corp. launched...
Yahoo Personals Sets up Kissing Booths
Yahoo Personals is at it again. Last month the online dating service organized a date on top of a Los Angeles billboard; this month it hopes to make new...
General Mills Launches New Cereal with $21 Million Effort
There's a new Cheerios on the shelf. General Mills last month introduced Strawberry Banana Berry Burst Cheerios with a $21 million advertising and promotion...
McDonald's to Roll Out Adult Happy Meals
Appealing to health-conscious consumers, McDonald's Corp. will begin offering a healthful meal targeting adults later this year. McDonald's tested the...
General Mills Launches New Cereal with $21 Million Effort
There's a new Cheerios on the shelf. General Mills last month introduced Strawberry Banana Berry Burst Cheerios with a $21 million advertising and promotion...
Kahlua and Russell Stover Partner in Valentine's Promo
In celebration of Valentine's Day, Kahlua and Russell Stover are offering rebates and instant coupons to consumers who indulge in a sip of coffee liqueur...
Nestl Candies Sweeps Touted on 64 Million Wrappers
Seven Nestl USA candy brands this month broke an on-pack/online sweeps that gives away music downloads and four grand-prize trips to hang out with different...
Faultless Starch Targets Rodeos
Laundry starch isn't generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with...
Carl's Jr., Hardee's To Give Away Three Million-Plus Toys
Carl's Jr. and Hardee's QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through...
Panasonic Boom
Panasonic has taken to the skies to find technology-savvy consumers and business people to entice with its array of products. As part of a sweeping, integrated...
Driven to Drink
For a child of the '50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The...
Astro Boy Relaunch Gets QSR, Pop-Ice Tie-ins
CKE Restaurants and Jel-Sert Co. will run promos tied to Astro Boy, premiering in February 2004 on Kids' WB. Sony Pictures Television revives the Japanese...
A&E Network Launches Nationwide Campaign
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams...
Toys 'R' Us Promo Celebrates Sesame Street's 35th Anniversary
This month Toys 'R' Us is offering a purchase-with-purchase promotion featuring a Sesame Street jumbo Elmo plush toy by Fisher-Price. Plush Elmo helps...
Batteries Included
In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each...
The PG-13 Trap
This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us....
Virtual Yule
Pour out the eggnog, tote up your wish list and rev up your mouse. This holiday, eBay hopes consumers will log on to the world's largest Secret Santa...
Nivea for Men Targets 2 Million Commuters
Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail...
McDonald's Ends Monopoly, Readies for World Children's Day
McDonald's Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo's scheduled...
Victoria's Secret Packs Sting CD
Victoria's Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria's Secret Fashion...
Pro Awards 2OO3
42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing...
Show Stopper
Our judges were impressed (and a little envious). They loved the idea, and admired the execution. One declared, It's one of those things that when people...
Celebrating the Best
Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of...
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