Embassy Suites Spins $2.5 Million Web
SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer and to help fill up its...
P&G Debuts Personal Care Line for Young Males
Procter & Gamble Co. has formed an exclusive licensing agreement with OT OverTime, to market a line of personal care products developed for tweens and...
Samsung Remaps The Matrix to Take Super Reggie
How to “wow” jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign...
Chef Boyardee Gets $3 Million Star Wars Push
ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone...
Chrysler Uses CDs as Giveaways
DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles...
Pepsi Aired SuperBowl Promo Before Caps Reached Stores
The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first...
Post Cereals Kicks off $5 Million Promo for Justice League
Post Cereals teams with Warner Bros. Consumer Products and DC Comics for an estimated $3 million to $5 million spring campaign to promote the second season...
McDonald's $15 Million Make-Good Part of Settlement
McDonald's Corp. ran a $15 million make-good giveaway earlier this week as it continues to handle fallout from the 2001 McScandal in which an embezzlement...
P&G Brews $50 Million Launch for Home Caf
In a bid to take on Starbucks Corp., Procter & Gamble and four appliance marketers have joined forces to launch Home Caf single-cup brewing system in...
Food Network Touts World Kitchen On-Screen, In-Store
Food Network and housewares marketer World Kitchen will run an on-pack, on-air joint promotion in May and June. Food Network will produce a Cooking from...
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