CBS Creates Water Cooler Buzz for New Comedy
CBS is turning to water coolers for a second time to create hype for a new comedy. Starting Jan. 16, the network will brand water coolers in some 1,300 Duane Reade and Rite Aid pharmacies in the New York and Los Angeles areas via "Coolertising" to promote a new comedy starring Jenna Elfman....
Miller Lite eBay Auction Offers Face Time with Quarterback Dan Pastorini
Bidding is underway on eBay for one bidder to have a former Texas Oilers quarterback come to their home to serve up ice-cold Miller Lite and take in part of a Sunday NFL game....
NY Times Touts Broadway
The New York Times is applauding Broadway with a month-long promotional campaign....
McDonald's Rolls Out Gift Cards with $22 Million Sampling Effort
McDonald's Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers....
Classic Media, Brands Chill With Frosty Home Video Release
Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS....
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers....
Nordstrom Brings Shopping to Online Entertainment
Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment....
TBS Taps Flower Power in Buzz Marketing Campaign
TBS is using a new tool to generate early buzz around its new unscripted comedy series Daisy Does America—flowers....
General Mills Launches Jolly Green Giant Sampling Campaign
General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand....
The N Heads 'South' with Subway Stunt
TV network The N hit the streets of New York City last week to build buzz around its new fall series South of Nowhere, offering consumers free subway rides via branded Metrocards worth $4 a piece....
Campbell, 7th Heaven Tout Labels for Education
Campbell Soup Co. is weaving a real-life promotional program into the plot of a TV show for the second time....
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