Gold'n Plump Revs Sweepstakes

Gold'n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November.

The Cruisin' for Gold'n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The grand prize is a 2005 PT Cruiser convertible; three first-prize winners get an Alaskan or Caribbean cruise; 1,000 coupons for free chicken round out the prize pool.

FSIs, radio and in-theater spots and P-O-P support throughout the Midwest, where Gold'n Plump is distributed. The grand-prize PT Cruiser will be displayed at Minnesota Twins games, grocery stores and movie theaters throughout Minneapolis. MarketingLab, Minneapolis, handles the sweeps for St. Cloud, MN-based Gold'n Plump.

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