A Sandwich, a Sip and a Free Movie

An on-cup promotion is underway that uses Blockbuster incentives to drive sales of Coca-Cola products at Subway restaurants.

Customers who buy a Fresh Value Meal through Nov. 14 will get a co-branded Blockbuster/Subway cup with a "peel and reveal" sticker. The sticker reveals either a free prize good at Subway or a rental offer redeemable at Blockbuster. Blockbuster prizes range from Rent 2, Get 1 Free movie rental coupons to free rentals for a year.

P-O-P and advertising in select markets supports.