Virtual Florida Hitting the Road

Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers.

The Florida Experience is a visual display of sights, sounds and activities found in Florida. The surrounding interior and exterior walls of the 10,000 square-foot Florida Experience village contain seven themed interactive exhibits designed to let consumers participate in various Florida vacation activities, like golfing, windsurfing, kayaking and more.

The experiential exhibits showcase Florida's Sunshine Coast, Florida Waterways, Florida Fairways, Florida Speedway, Hotel Showcase, Florida Theatre and several other displays, said Visit Florida.