Domino's Auctions Off NASCAR Memorabilia

Auction proceeds go to St. Jude Children's Hospital

Domino's Pizza has tapped its NASCAR sponsorship for an online auction to benefit St. Jude Children's Research Hospital.

The auction begins today on eBay and runs through Nov. 7, showcasing items from NASCAR driver Michael Waltrip and his Oct. 23 race in Domino's car, No. 99. All items are autographed by Waltrip; all proceeds are donated to St. Jude.

Domino's touts the auction on its Web site and via NASCAR and St. Jude outlets. The GEM Group, New York City, handles for Ann Arbor, MI-based Domino's.