Dodge Vehicles Get Placement in TNT Series

As war to build market share wages on among the Big Three automakers, Dodge's 2006 Chargers and Dakotas are set to be featured in TNT's new crime thriller Wanted via product integration, broadband features and widespread marketing.

Ryan Hurst (l.) and Lee Tergesen work with a Dodge Charger in an episode of Wanted

Both vehicles will receive national exposure throughout the show's 12-episode season, which chronicles the lives of a team of crime fighters and is scheduled to air on TNT Sundays at 10 p.m. ET/PT starting July 31.

Showcased in at least six episodes of Wanted, the Dodge Charger will receive primary exposure and be worked seamlessly into the plotline. The Dakota will be driven by lead character Lt. Conrad Rose, played by Gary Cole.

Dodge awareness is further promoted through Wanted on-air, online, print and outdoor marketing components. The on-air presence will include Wanted tune-ins, Wanted and Dodge co-branded advertisements and on-air billboards promoting the series.

Wanted Broadband, sponsored by Dodge, will be available through the Wanted micro site TNT.tv. The Web site will feature broadband components such as the Wanted trailer, behind-the-scenes clips and a virtual comic book. Links to the Dodge.com home page are also available through the micro site.

National print campaigns that feature Dodge brand will be included in Entertainment Weekly and USA Today. The partnership will also be brought to life on the Wanted billboard in New York City's Time Square.

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