Dannon Offers Health Club Passes

The Dannon Co. promotes its Light 'n Fit brand with an offer for free health-club passes.

Consumers buy two four-packs or 10 cups of Light 'n Fit yogurt or smoothies to qualify for a free pass to a local health club. Shoppers enter their ZIP code at dannonguestpass.com to find a nearby participating club, then redeem their proofs of purchase and Guest Pass coupon (distributed on-shelf) at the club.

Health clubs distribute Light 'n Fit brochures with coupons to current members. The offer runs Oct. 1 through Dec. 31 via Promote It International, Lakewood, CO, for Tarrytown, NY-based Dannon.

"A guest pass promotion is an excellent way to link the Dannon Light 'n Fit brand to healthy lifestyle choices while connecting with our target demographic," said Dannon Customer Marketing Manager Christine Hartshorn in a statement.