Campaigns
The latest articles featuring promotion marketing campaigns from PROMO magazine and PROMO Xtra.
Online Games Add to Chuck E. Cheese In-store Entertainment
Food and kid’s entertainment retailer Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets, which can be redeemed for prizes during the player’s next store visit....
Nescafé’s Path from Soft Launch to Walmart to Facebook
It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page....
Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features....
Yahoo, Starbucks Align For Personals Incentive
Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service....
WE Brings Style Via Mobile Campaign
Cable network WE: Women's Entertainment is bringing style tips to a cell phone near you under a mobile marketing campaign designed to drive viewership of the network's new series Style Me With Rachel Hunter....
GM to Give Away a Chevy Truck via Experiential Campaign
Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party....
Coke Readies 'My Coke Rewards' Loyalty Program
Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands....
WE Kicks off Weight Loss Promo With Curves
Cable network WE: Women's Entertainment is rolling out a national marketing campaign with Curves, a fitness and weight loss facility for women designed to help consumers get rid of extra weight and turn their pants into works of art. ...
Burger King Launches Super Bowl Sweeps
Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign....
Chevy Auctions Tickets to Olympic Games
Attending the Olympic Winter Games just got a little easier thanks to Chevrolet. The auto-manufacturer is auctioning 10 V.I.P trips on eBay from Jan. 4 to Jan. 11. ...
Bally Offers Fitness for Free
Just in time for New Year's resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers....
Panasonic Adds Star Power to Olympic Games Sponsorship
Panasonic is boosting its brand with gold medalist Picabo Street to help support the company's global sponsorship of the 2006 Olympic Winter Games in Torino, Italy....
Tower Records Rolls Out Holiday 'Cutepon' Promo
In an effort to spark buzz around the holidays and drive in-store sales, Tower Records has kicked off a promotion seeding store coupons to consumers via a costumed-clad street teams....
