Calendar

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2008


Register now Database Marketing Online Seminar, presented by the Direct Marketing Association Cost $699 Members; $999 non-members. Call (212) 790-1500 or visit DMAdatabaseonline.org.

May 8-9 The Forth Annual M2W – The Marketing To Women Conference, , presented by Glam Media. Chicago Cultural Center, Chicago. Cost is $1,895. Call (860) 724-2649 ext. 14 or visit M2W.biz.

May 15 Top Ten Things You Need to Know About E-Mail Opt-In Processes Webinar, presented by the Direct Marketing Association. Time: 1:00 p.m. EDT. Cost $149 members; $199 non-members. Call (212) 790-1500 or visit DMA.

May 22-23 Laredo Group Selling, Buying, and Digital Media Courses, presented by The Laredo Group. The Friars Club, New York City. Cost is $995 for one course; $1,795 for two courses and $2,495 for three courses. Call 954-577-5700 or visit Lardeo Group.

June 4-6 Industry Leadership Conference, presented by POPAI, The Global Association for Marketing at Retail. The Hyatt Regency at Penn’s Landing, Philadelphia. Cost is $975 for members; $1,500 for non-members. Call (703) 373-1804 or visit popai.com/ilc.

June 10-12 Licensing International Expo, presented by Advanstar Global Licensing Group. Admission is free until June 8. On-site registration June 9-12 is $50. Visit LicensingExpo.com.

June 12 Top Ten Things You Need to Know About E-Mail Authentication Webinar, presented by the Direct Marketing Association. Time: 1:00 p.m. EDT. Cost $149 members; $199 non-members. Call (212) 790-1500 or visit DMA.

June 14-15 Marketing at Retail - Masters Program, presented by POPAI, The Global Association for Marketing at-Retail. Northwestern University, Evanston, IL. Cost is $1,500.00 for members; $3,000 for non-members. Call (703) 373-1804 or visit popai.com/masters.

June 16-17 Web Marketing Seminar - Design. Navigation. Analytics. Understanding the Big Picture, presented by the Direct Marketing Association. Allerton Hotel, Chicago. Cost $1,399 members; $1,699 non-members. Call (212) 790-1500 or visit DMAwebmarketing.org.

June 23-25 Direct Marketing Institute, presented by the Direct Marketing Association. DMA Seminar Center, New York City. Cost $1,499 members; $1,799 non-members. Call (212) 790-1500 or visit DMA.

Oct. 21-23 Marketing Connections 2008, presented by Penton Media. Mandalay Bay, Las Vegas. Cost $1,495; $1,295 for Early Bird registration. Call 1.800.438.6720 or e-mail Jessica@kneedeepmarketing.com.

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Magnifying Big Ideas Locally

May 1, 2008 12:00 PM, Rick Roth

What we really need now is a global activation agency. That's what the CMO of a major financial services company said to me a few months back. Then, just...

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