Promo Magazine Back Issues
2007 PROMO Back Issues:
December 2007 |
FROM THE MAGAZINE
March 2009
Sharpie and Others Offer Lessons in Getting Customers Talking
Almost the instant the news broke on “60 Minutes,” someone had sent a report and a screen shot to @sharpiesusan via Twitter...
By Patricia Odell
Stimulus Package
The recession continues to hammer the marketing industry. And whatever cautious optimism marketers had six or so months ago has morphed to survival mode...
...
By Brian Quinton
Coupons.com Buys Grocery IQ
Apples in the produce aisle? Of course. But soon shoppers will get both groceries and coupons on their Apples — iPhones, that is — thanks to the purchase by online coupon portal Coupons.com...
By Julia Anne Matheson
Understanding Trademark Law for Promotion Campaigns
Promotional campaigns are all about trademarks, logos and taglines. Most marketing professionals seek to burnish these elements into the minds of consumers...
