Promo Sourcebook

CORRECTIONS

In our coverage of the PROMO 100, the following items require correction: Saatchi & Saatchi X ranks No. 48, not No. 90. Its estimated revenues for 2004 and 2002 were transposed in our calculations. Its 2004 net revenues were $18,768,134, up 80% from 2002, not a 44% decline. It ranked No. 37 in revenue and No. 23 in growth; estimated net revs per employee were $126,811 for 2004. Eventive Marketing ranks No. 54, not No. 57. Its revenues for 2004 and 2002 were transposed in our calculations. Eventive had 2004 net revs of $6,198,000, up 77%, not 73%. Net revs per employee were $206,600. GEM Group net revs per employee were miscalculated because PROMO used worldwide staff figures and U.S. net revenues. The agency's net revs per employee are $149,359 for the U.S., and $101,466 worldwide. EastWest Creative ranked No. 32 this year, not No. 63, as stated in the overview.


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