Promo Sourcebook

Promo's PRO Award Finalists 2008

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. The winners will be honored during an awards party and presentation on Oct. 29 at the Museum of Science & Industry in Chicago.

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#1 Best Multidiscipline Campaign
#2 Best Use of Event Marketing (Five or Fewer Venues)
#3 Best Use of Event Marketing (More Than Five Venues)
#4 Best Vehicle-Based Experiential Campaign
#5. Best Sampling Program – New Category
#6. Best Use of Consumer-Generated Content
#7. Best Cause-Based Promotion
#8. Best Sponsorship or Tie-In Campaign
#9. Best Use of Games, Contests, and Sweepstakes
#10. Most Innovative Communication Strategy
#11. Best Interactive Promotion
#12. Best Multicultural/Ethnic Campaign
#13. Best Campaign Targeting a Micro Audience
#14. Best Campaign Generating Brand Awareness and Trial Recruitment
#15. Best Campaign Generating Brand Volume
#16. Best Loyalty Program
#17. Best Dealer, Sales Force or Business-to-Business Campaign
#18. Best Use of P-O-P
#19. Best Premium-Based Promotion
#20. Best Retail/Co-Marketing Campaign
#21. Best Campaign on a Budget (under $250,000)
#22. Best Idea or Concept
#23. Best Creative


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