The 2011 Interactive Marketing Awards

Best in Show: Snow Day by Rosetta

Campaign: Snow Day
Agency: Rosetta
Client: Rosetta
(also a winner in: Best Use of a Microsite in a Campaign, Best Holiday-Themed Campaign, Best Nonprofit Interactive Campaign)

This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency... View the Best in Show campaign here

Best Social Marketing Campaign: Networks

Campaign: (Tie) Visa's Watch Your Way to Brazil Sweepstakes
Agency: Tenthwave
Client: Visa

Campaign: (Tie) LG Text Ed With Jane Lynch
Agency: Alcone Marketing Group
Client: LG
(also a winner in: Best Use of Digital Video in a Web Campaign)

Best Social Marketing Campaign: Twitter

Campaign: Uncork the Passion
Agency: BFG Communications
Client: Lapostolle

Best Mobile Marketing Campaign: Text-Message Based

Campaign: Pepsi Refresh Project
Agency: GMR Marketing
Client: Pepsi

Best Mobile Marketing Campaign: Smartphone Apps

Campaign: OMX Holiday Office Bingo
Agency: Rosetta
Client: OfficeMax

Best Use of Digital Video in a Web Campaign

Campaign: (First Place Tie) LG Text Ed With Jane Lynch
Agency: Alcone Marketing Group
Client: LG
(also a winner in: Best Social Marketing Campaign: Networks)

Best Web-based Trial Recruitment Campaign

Campaign: Nasoya Wrappy Hour
Agency: AMP Agency
Client: Nasoya (Vita Soy USA)

Best Web-based Loyalty Marketing Campaign

Campaign: GameStop Power Up Rewards Epic Reward Giveaway
Agency: The Marketing Arm
Client: GameStop

Best Use of a Microsite in a Campaign

Campaign: Snow Day
Agency: Rosetta
Client: Rosetta
(also a winner in: Best in Show, Best Holiday-Themed Campaign, Best Nonprofit Interactive Campaign)

Best Integration of a Campaign within a Brand’s Main Web Site

Campaign: Monster.com and Alicia Keys
Agency: The Marketing Arm
Client: Monster.com

Best Ecommerce Site Launch or Revamp

Campaign: Godiva, Search Engine Optimization Ensures Success
Agency: iProspect
Client: Godiva

Best Use of Branded Web Game(s)

Campaign: Crane Blue Book
Agency: Rosetta
Client: Crane

Best Use of Online Contest or Sweepstakes for Lead Generation

Campaign: Big Idea Skintimate
Agency: Planning Source
Client: Energizer Personal Care
(also a winner in: Best Cross-Platform Promotional Campaign Using Interactive Channels)

Best Cross-Platform Promotional Campaign Using Interactive Channels

Campaign: Monopoly Game at McDonald’s
Agency: The Marketing Store
Client: McDonald’s

Campaign: Big Idea Skintimate
Agency: Planning Source
Client: Energizer Personal Care
(also a winner in: Best Use of Online Contest or Sweepstakes for Lead Generation)

Best Cross-Platform Direct-Response Campaign Using Interactive Channels

Campaign: Kirkland’s Glee Spree Holiday Campaign
Agency: Redpepper
Client: Kirkland’s

Best B-to-B Interactive Campaign

Campaign: McAdams VIP Campaign
Agency: Marketing Mentors
Client: McAdams Printing

Best Nonprofit Interactive Campaign

Campaign: Snow Day
Agency: Rosetta
Client: Rosetta
(also a winner in: Best in Show, Best Holiday-Themed Campaign, Best Use of a Microsite in a Campaign)

Best Use of Search Engine Marketing

Campaign: Reebok Easy Tone
Agency: iProspect
Client: Reebok

Best Holiday-Themed Campaign

Campaign: Snow Day
Agency: Rosetta
Client: Rosetta
(also a winner in: Best in Show, Nonprofit Interactive Campaign, Best Use of a Microsite in a Campaign)

Best Email Marketing Campaign

Campaign: Marriott Rewards eNews
Agency: Epsilon
Client: Marriott

About the IMA Awards...

Interactive marketing is becoming as vital to direct marketers as to brand marketers or promoters; and we thought it was time the IMAs reflect that growing importance of online tools. So for the first time, this year’s IMAs have been expanded to include direct-response campaigns that use interactive channels to achieve outstanding performance and have the metrics to back their claims. In most categories, DM and promotional campaigns will be judged side by side. (Cross-platform campaigns for each were judged separately, because of different available options.)