2008 IMA Award Finalists/Winners

2008 IMA Award Finalists

*Denotes Category Winner
**denotes tie

Viral Promotion:

Campaign: PetStyle.com*
Client: PetStyle.com
Agency: DataPositive

Campaign:  Doggie E-mail
Client: Purina
Agency: Oddcast

Campaign: 1000uses.com
Client: Glad Food Storage
Agency: The Clorox Company

SMS/MMS/Mobile Marketing:

Campaign: Doritos X-13D*
Client: Frito-Lay
Agency: The Marketing Arm

Campaign: Fetch Shrek’s Satchel
Client: Mars
Agency: Catapult

Campaign: Party on the Pearl
Client: Verizon VCAST
Agency: Limbo 41414

Internet-based Trial Recruitment:

Campaign: Take 3 to Tahoe**
Client: Chevrolet
Agency: Rodale

Campaign: Gap Casting Call**
Client: Gap Inc.
Agency: ePrize

Campaign: Heartburn City
Client: Prilosec OTC
Agency: Upshot

Internet-based Loyalty Marketing:

Campaign: MyCokeRewards 2.0*
Client: The Coca-Cola Company
Agency: Studiocom

Campaign: Paramore Band Promotion
Client: Hot Topic
Agency: MediaPal

Campaign: Do the Math
Client: Coca-Cola
Agency: Moxie Interactive

Promotional Web Site:

Campaign: Simpsonize Me!*
Client: Burger King
Agency: Equity Marketing

Campaign: Shrek Treketh to Adventure
Client: McDonald’s
Agency: Arc Worldwide

Campaign: WatchandWhoa.com
Client: Ice Breakers
Agency: TracyLocke

New Media:

Campaign: Barbie Girls**
Client: Mattel
Agency:  Studiocom

Campaign: MXT- YouTube Director**
Client: International Trucks
Agency: Fathom Communications

Campaign: Take Off and Tune In
Client: Southwest Airlines
Agency: A&E Network

E-mail Marketing:

Campaign: Win a Fast Million*
Client: Dollar General
Agency: Motorsports Management International

Campaign: McDonald’s Monopoly E-mail
Client: McDonald’s
Agency: The Marketing Store

Campaign: Impact Movie
Client: Moving Image Technology
Agency: AngelVision

Search Engine Marketing:

Campaign: MyCokeRewards 2.0*
Client: The Coca-Cola Company
Agency: SearchRev  

Campaign: International ETF
Client: State Street
Agency: EMI

Campaign: OMG's Use of HubSpot's Inbound Marketing System
Client: OMG
Agency: SHIFT Communications

Best in Show:

Campaign: “Simpsonize Me!”*
Client: Burger King
Agency: Equity Marketing