Click here to view the 2007 IMA winners!

Click here to view the 2006 IMA winners!

The 2009 IMA Awards call for entries will open in January. Enter your campaign in one of these 8 categories:

• Viral Promotion
  For campaigns that incorporated friend-to-friend components to build reach, create brand ambassadors and drive sales.
  
  
• SMS/MMS Mobile Marketing
  For campaigns that engaged consumers via short message service or multimedia message service technologies, to build brand engagement and drive sales.
  
  
• Internet-based Trial Recruitment
  For campaigns (such as digital sampling or coupon programs) that used the Web to engage consumers with a product or company for the first time.
  
  
• Internet-based Loyalty Marketing
  For campaigns that used Web-based programs to engage employees or consumers and build their affinity for a company or brand product over time.
  
  
• Promotional Web Site
  For either interim or long-standing Internet sites that supported an overarching integrated consumer-targeted promotional campaign, or integrated program targeting employees, sales reps or distributors.
  
  
• New Media
  For programs that used social networking, podcasting, blogs, RSS or other new media to build brand engagement and drive consumer behavior.
  
  
• Search Engine Marketing
  For programs that leveraged SEM to drive brand promotion.
  
  
• E-mail Marketing
  For programs that used electronic direct marketing to drive brand promotion.
  
  

One Best Overall Interactive Marketing Campaign is selected from among the the category winners.