PROMO EMMA AwardsPast EMMA Awards Winners
2006 EMMA Winners..Best Overall & Live Event: TourHitting a High NoteMay 1, 2006 12:00 AM, By Kathleen M. Joyce Much as he’d like to be thought of as a “regular guy,” women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices of Fidelity Investments, when McCartney left a voice mail message for some 42,000 employees worldwide, telling them how pleased he was to be joining up with the company. ... Broadcast TVHHRya PromotionBusiness-to-Business/Trade AudienceThe Beat Goes OnCable TVSweet SpotElectronic GamesGreased LightningFeature FilmTinker TailoredHome Video/DVDCrunch TimeInternetFrom Boardroom to BonanzaLive Event: One TimeIllusionary WonderSports EntertainmentBurger King & the NFLClick here for the 2005 EMMA Winners |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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Focus on TacticsAT RETAILNestle Makes Noise at Minor League Baseball ParksArby’s Owner Buys Wendy’s for $2.3 BillionSara Lee CMO to Leave PostAGENCY FOCUSTrailer Park Taps Eiserman for CEO PostDigitas Promotes Nine ExecutivesOctagon Pushes NFL in the U.K.EVENT MARKETINGGillette Runs Contest to Find Sports PhenomBank of America Ties Olympic Sponsorship to Rewards, EventsLG, Alloy Media Give Musicians a Shot at StardomFocus on TacticsINTERACTIVE MARKETINGVW Hits Times Square in Polling Campaign'Iron Man' Texts with LG MobileWorldwide Mobile Phone Market Grows 14.3% : IDCLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESCoalition Asks BK to Pull Toy PremiumsTaco Bell Launches Gas Card Giveaway GameMcDonald’s Gets Musical with ‘American Idol’ Premiums |