May 2, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Coffee and doughnut shop Tim Hortons Inc. has named Bill Moir as chief brand and marketing officer, a new post, the company said this week.

In his new role, Moir, 59, is in charge of research and development, aligning product research and innovation programs with the company’s brand and marketing activities. The position took effect yesterday.

He joined the firm in 1990 as vice president of marketing and was promoted to executive vice president of marketing in 1997.

Prior to that, Moir held key positions with other companies including K-Tel, Shell Oil and Labatt Breweries.

Tim Hortons also named David Clanachan, 46, as its chief operations officer, U.S. and International. He is in charge of overseeing operations, restaurant development and the growth strategy for the U.S. segment and overseas. Roland Watson, 52, was appointed as chief operations officer, Canada.

Same-store sales increased 3.5% in Canada and 1% in the U.S. in the first quarter. Total revenue were $460.3 million, up 8.4% compared to $424.6 million in the same period last year. The coffee and doughnut chain operates more than 2,800 stores in Canada and about 400 in the U.S.

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