Zoom Gets Rights to Insite Bar Network

Out-of-home ad network Zoom Media & Marketing said that it has signed an agreement to buy the Insite Advertising indoor media division of Alloy Media & Marketing.

The deal will give Zoom sales and operational control of Insite’s media frames and billboards in more than 2,000 restaurants, bars and nightclubs in 50 markets around the U.S.

When the acquisition is complete, Zoom’s bar media business will operate 20,000 billboards in more than 4,000 venues across the country.

“The 21-to-34-year-old demographic is the most valuable but difficult to reach segment in the advertising industry,” Zoom President Dennis Roche said in a statement. “This transaction cements our ability to offer advertisers a comprehensive approach in terms of impacting these trend setters.”

The Zoom Social Network reaches some 45 million patrons a month and can target specific sub-segments such as sports fans, nightclubs, gay and lesbian, Hispanic and African-American customers, according to the company.

Besides offering two types of static billboards and a promotional division, Zoom has been introducing digital billboards into its Social Network. The company recently reported that 300 of its locations included these media, and that it expects to increase that number to 500 this spring.

Zoom also offers advertisers a Fitness Network of billboards in 800 health clubs and an Active Family Network reaching 500 family sports and recreation facilities.