Wunderman Links In With Social Media Analytics

(Direct Newsline)—Wunderman has partnered with social media analytics firm Visible Technologies.

Under the terms of the agreement, Wunderman will use TruCast, a monitoring, measurement and engagement platform, in conjunction with Wunderman’s own metrics and analysis offerings, to offer insights into social media network marketing.

Through TruCast, Wunderman clients will be able to:

Identify the most relevant blogs and social sites for their offerings; generate media plans, including quantifiable returns on investment, for social media; and engage the blogosphere in transparent dialogs between marketer and prospects or clients.

The partnership represents a further step in the relationship between Visible Technologies and a variety of Wunderman units, including its strategy & insights group.