TXU Energy Names TracyLocke AOR

Following a competitive review, TXU Energy has named TracyLocke as its agency of record.

The agency’s work includes both branding and offer messaging through TV, radio, print, out-of-home and online channels.

TXU is based in Dallas, TX. The TracyLocke Dallas office will handle the account, headed by Ashley Fick, group account director.

Estimated billings were not disclosed.

TXU Energy provides retail electricity and related services to more than 2.1 million customers in Texas.