TracyLocke and Harrah’s Entertainment have ended their nearly 10-year relationship.

The parting of the ways was mutual, the agency said.

“After many months of discussions, Harrah’s and TracyLocke could not reach alignment on a scope of work that corresponded to the level of agency compensation,” a spokesperson said. “While we’re obviously disappointed in this development, we wish Harrah’s well and will work closely together over a minimum of 90 days to transition this business to whatever resources Harrah’s directs.”

TracyLocke currently handles local advertising, retail activation and media planning for about 20 Harrah's properties nationwide.