May 13, 2008 6:01 AM, PROMO Xtra, By Patricia Odell

Daniel Warhaftig

Retail sales promotion agency TPN has promoted Daniel Warhaftig to account director on the Gatorade Co. retail marketing account.

Warhaftig, 31, had been account supervisor. The promotion takes effect immediately.
Warhaftig has been responsible for the development of season-long retailer specific promotions, as well as annual planning across a variety of the agency’s retail accounts. He also conducts an agency-wide account specific training program.

Most recently, Warhaftig was responsible for Wal-Mart’s Active Kids Choice integrated campaign that encouraged kids to get 60 minutes of athletic activity a day, the agency said. This year, the program won a Gold Reggie.  

“Daniel has a proven track record of developing integrated promotions to maximize brand visibility while leveraging retailer initiatives,” Sharon Love, chief executive officer of TPN, said in a statement. “He’s not afraid to explore new avenues for potential growth and has consistently focused on ways to help the client and the agency deliver measurable results.”

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