TPN Taps O'Leary Through Buyout
TPN has bought boutique agency Methods & Madness, adding a Los Angeles office and Chief Creative Officer Sarah O'Leary.
O'Leary
Dallas-based TPN finalized its purchase of Methods & Madness last week. O'Leary, who founded the Los Angeles-based boutique in 2004, has been working with TPN for several months as TPN parent Omnicom Group formalized its purchase. The top creative post at TPN had been vacant since TPN founder Roger Winter took the role of chairman several months ago.
The purchase (for an undisclosed amount) gives TPN a footprint in Los Angeles and entertainment-marketing expertise. In return, O'Leary gets "an unbelievable opportunity to work on blue-chip clients with an agency that's been around for 25 years," she said.
Methods & Madness adopts TPN's name and keeps it dozen staffers. Its clients, including Princess Cruises (AOR), a handful of film studios, and Jack in the Box (project), present no conflict with TPN's roster, which includes PepsiCo (Gatorade, Smart Spot), 7-Eleven, Lowe's, Hershey and Campbell Soup Co.
TPN also has full-service offices in Chicago and New York. The agency ranked No. 80 in the 2006 PROMO 100, with estimated 2005 net revenues of $22.4 million, up an estimated 4% from 2003.
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