Dec 4, 2006 6:01 AM, PROMO Xtra

Experiential marketing agency TBA Global Events has named William Holmes vice president of sales for the strategic events division.

Holmes, who is based in New York, is responsible for the development of strategic relationships, brand strategies and marketing programs with a focus on the healthcare marketplace. The post took effect Nov. 27.

Most recently, Holmes was director of client services for Image Zone, Inc. and president of Image Zone training. While there he supervised high profile accounts including Pfizer, GlaxoSmithKline, Honeywell, Wyeth, Merck, Novartis, Abbott, Bristol-Myers Squibb and 3M, TBA said.

He has more than 20 years of experience in sales, marketing and business development. His past work includes a key role in the initial development of the Martha Stewart brand working on the licensing agreement between Fieldcrest Cannon and Kmart, TBA said.

Privately held TBA's roster of clients includes, Ben & Jerry's, Herbalife, the NFL and IBM. The company is headquartered in Los Angeles with multiple offices in the U.S. and Canada.

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