Mar 15, 2007 6:01 AM, PROMO Xtra

TBA Global Events is ramping up its branded content and entertainment services business with two new hires.

Brian J. Murphy and Christina Hull, both of Fearless Entertainment, have joined the company. The positions took effect Monday.

In their new roles, Murphy will work as the division’s senior vice president, branded entertainment and Hull has been named vice president, branded entertainment. Both are charged with creating programming for leading brands and organizations worldwide and are responsible for developing content distribution partnerships. They will be based in TBA Global’s New York City office.

Murphy formerly worked as the CEO and founder of Fearless Entertainment, a music marketing and production company. Before that, he worked 10 years as executive vice president/general manager of Warner Custom Music. Murphy is credited with helping transform how music is marketed by co-authoring the first multi-year, joint strategic marketing relationship between General Motors, Warner Bros. Films and Warner Music Group.

Hull was formerly senior vice president and executive producer at Fearless Entertainment. Prior to that, she worked for 13 years at AT&T as the company’s director of strategic alliances. There, she managed partnerships such as Disney, Rock and Roll Hall of Fame and Cirque du Soleil.

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