The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post.

She will be responsible for business development and innovation for the products group. The post took effect Feb. 11.

Most recently, Walker-Ottinger worked as director of partnership marketing for Crayola, LLC. She has also worked for Kraft, Nabisco, and Mattel.

The Marketing Store clients include McDonald's, General Mills, Coca-Cola, Symantec, Nissan, DeVry University, Diageo and Allstate.