NEWSLETTERS

	Promo Interactive
	Promo P&I
	Promo Xtra

Mar 13, 2008 6:02 AM, PROMO Xtra, By Patricia Odell

Marketing Store Creates Relationship Marketing Post

The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post.

She will be responsible for business development and innovation for the products group. The post took effect Feb. 11.

Most recently, Walker-Ottinger worked as director of partnership marketing for Crayola, LLC. She has also worked for Kraft, Nabisco, and Mattel.

The Marketing Store clients include McDonald's, General Mills, Coca-Cola, Symantec, Nissan, DeVry University, Diageo and Allstate.

For more coverage on agencies

:: Renew / Subscribe to PROMO Magazine::

DON'T MISS AN ISSUE!

PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image.

Renew your subscription
Subscribe to the magazine
Sign up for email newsletters


	A panel of professionals answers your questions. Submit your questions.

Michael McKelvie Gift Cards and Reward Cards		Bob Bell Tie-in Partnerships

Dave Hunt Rebates		Bruce Hollander Sweepstakes

Joel Parent Interactive		Become an Expert More Info

Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

View Sample Subscribe

PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

View Sample Subscribe

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing

In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...