Marketing Store Creates Relationship Marketing Post

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The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post.

She will be responsible for business development and innovation for the products group. The post took effect Feb. 11.

Most recently, Walker-Ottinger worked as director of partnership marketing for Crayola, LLC. She has also worked for Kraft, Nabisco, and Mattel.

The Marketing Store clients include McDonald's, General Mills, Coca-Cola, Symantec, Nissan, DeVry University, Diageo and Allstate.

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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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Marketing Store Creates Relationship Marketing Post

Marketing Store Creates Relationship Marketing Post

Article Tools

Most Popular Articles

The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post.

She will be responsible for business development and innovation for the products group. The post took effect Feb. 11.

Most recently, Walker-Ottinger worked as director of partnership marketing for Crayola, LLC. She has also worked for Kraft, Nabisco, and Mattel.

The Marketing Store clients include McDonald's, General Mills, Coca-Cola, Symantec, Nissan, DeVry University, Diageo and Allstate.

For more coverage on agencies


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

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