Jan 18, 2006 6:07 AM

Six Flags has signed OgilvyOne Worldwide to handle its national direct and interactive marketing efforts. The move is designed to help the regional theme park improve customer focus and its brand awareness.

The company selected OgilvyOne for its positive customer relationships and ability to deliver more personalized and relevant messages and experiences, the company said.

Six Flags is planning to put its creative and media account up for view. W. B. Doner and Co., Southfield, MI, has been handling the contract, the company said. The multi-year contract ends in June, Six Flags said.

Last week, Six Flags formed a new entertainment and marketing division led by Mike Antinoro, newly named executive VP of entertainment and marketing for Six Flags (Xtra Jan. 12).

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info