Six Flags Taps OgilvyOne for Marketing

Six Flags has signed OgilvyOne Worldwide to handle its national direct and interactive marketing efforts. The move is designed to help the regional theme park improve customer focus and its brand awareness.

The company selected OgilvyOne for its positive customer relationships and ability to deliver more personalized and relevant messages and experiences, the company said.

Six Flags is planning to put its creative and media account up for view. W. B. Doner and Co., Southfield, MI, has been handling the contract, the company said. The multi-year contract ends in June, Six Flags said.

Last week, Six Flags formed a new entertainment and marketing division led by Mike Antinoro, newly named executive VP of entertainment and marketing for Six Flags (Xtra Jan. 12).