Jan 2, 2008 6:06 AM, PROMO Xtra

PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.

PromoWorks is a leading developer of sampling and retail events, and currently represents 400 consumer brands. Mobile Media is a prominent provider of experiential event marketing services.

“The Promoworks/Mobile Media Enterprises joint venture represents yet another step in the implementation of our strategic initiatives to create a comprehensive one-stop solution for our cleints’ brand marketing and promotional needs,” said Jon Bos, president of PromoWorks, in a statement.

PromoWorks recently introduced GameDayWorks, offering sports marketing services, and Segment Promotions, providing proprietary platforms for brands to reach specific consumer segments.

PromoWorks and Mobile Media collaborated on a campaign to promote Kellogg’s Cereal Straws, with more than 400,000 samples distributed during three events. The events, staged last summer at a New York street fair, the Chicago Air and Water Show and the South Carolina State Fair, generated 5.5 million impressions.

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