Apr 7, 2006 6:02 AM, PROMO Xtra
Pernod Ricard Adds Brands to Alcone Work
Pernod Ricard USA has tapped Alcone Marketing Group to handle several brands that Pernod acquired in its 2005 purchase of Allied Domecq.
The new brands are Stolichnaya, Beefeater, Wet, Hiram Walker, Perrier Jouet, Mumm and Pernod's wine portfolio. Irvine, CA-based Alcone already handled Chivas, Martell, Seagram's Gin, Indigo, Tezon and Sandeman for Pernod.
Alcone also won a review for Pernod's consolidated fulfillment business, including management and distribution of P-O-P via the Web-based portal Pernod Ricard Connect, which is already managed by Alcone.
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