OgilvyAction Hires Mueller as Business Director

OgilvyAction, the brand activation arm of Ogilvy Group, has named Scott Mueller as executive vice president and business director in its New York office.

His responsibilities include leading business development efforts for the firm.

Mueller has more than 20 years of solid integrated marketing experience on both the client and agency sides, OgilvyAction said.

Most recently, Mueller worked for Publicis Dialog where he oversaw through-the-line marketing efforts for Allied Domecq’s portfolio of wine and spirit brands and worked as worldwide account director for the Tumi luggage, business case and luxury accessory business.